中英词典:
名词:
1. 广告(noun)
英 [ˈædvərtaɪzɪŋ] 美 [ˈædvərtaɪzɪŋ]
广告是指为了推销商品、服务或观念而向公众传播信息的一种宣传方式。广告通常通过电视、广播、报纸、杂志、互联网等传媒渠道进行传播,旨在吸引消费者、提高品牌知名度或促进销售。
例句:
1. He works in advertising.(他在广告行业工作。)
2. The company spent a lot of money on advertising.(公司在广告上投入了大量资金。)
形容词:
1. 广告的(adjective)
英 [ˈædvərtaɪzɪŋ] 美 [ˈædvərtaɪzɪŋ]
广告的形容词形式,用于描述与广告相关的事物或概念。
例句:
1. I saw an advertising campaign for the new product.(我看到了一场针对新产品的广告活动。)
2. She works in the advertising industry.(她在广告行业工作。)
词语辨析:
广告(advertising)与宣传(promotion)的区别:
广告指的是通过各种媒体向公众传播信息的一种宣传手段,目的是推销商品、服务或观念;而宣传包括了广告在内的多种传播方式,旨在提高产品或品牌的知名度,增加销售量,改变公众的态度或行为。
例句:
1. The company used advertising to promote their new product.(公司使用广告来推广他们的新产品。)
2. They used various promotional activities to increase brand awareness.(他们使用了各种宣传活动来增加品牌知名度。)
词汇扩充:
1. 广告主(advertiser)
英 [ˈædvərtaɪzər] 美 [ˈædvərtaɪzər]
广告主是指委托广告公司或媒体进行广告宣传的机构、组织或个人。
例句:
1. The advertiser is launching a new advertising campaign next month.(广告主将在下个月推出一场新的广告宣传活动。)
2. The company is looking for advertisers to promote their products.(公司正在寻找广告主来推广他们的产品。)
近义词:
1. 推广(promotion)
英 [prəˈməʊʃən] 美 [prəˈmoʊʃən]
推广是指通过各种手段和活动来提高产品或品牌的知名度、销售量或形象。
例句:
1. They used promotion to attract more customers.(他们通过推广吸引更多顾客。)
2. The company offers promotions and discounts to boost sales.(公司提供促销和折扣以推动销售。)
反义词:
1. 隐形(invisibility)
英 [ˌɪnvɪzəˈbɪlətɪ] 美 [ˌɪnvɪzəˈbɪlətɪ]
隐形是广告的反义词,指的是不可见、不引人注意或不被察觉的状态。
例句:
1. The company's brand has high visibility due to effective advertising.(由于有效的广告,该公司的品牌知名度很高。)
2. The lack of advertising resulted in the product's invisibility in the market.(缺乏广告导致该产品在市场上不可见。)
柯林斯词典(Collins Dictionary):
advertising
名词
1. 广告(活动)
例句:
1. The advertising campaign was a huge success.(广告活动取得了巨大成功。)
2. They invested a lot of money in advertising.(他们在广告上投入了大量资金。)
形容词
1. 广告的
例句:
1. She works in the advertising industry.(她在广告行业工作。)
2. The company launched a new advertising campaign.(公司推出了一场新的广告活动。)
牛津词典(Oxford Dictionary):
advertising
名词
1. 广告
例句:
1. The company used advertising to promote their products.(公司使用广告来推广他们的产品。)
2. The advertising industry plays a significant role in the economy.(广告行业在经济中发挥着重要作用。)
形容词
1. 广告的
例句:
1. He works in the advertising department.(他在广告部门工作。)
2. They hired an advertising agency to create a new ad campaign.(他们聘请了一家广告公司来制作一场新的广告活动。)
用法:
1. advertising作为名词时,可表示广告(活动)的意思,例如:“The advertising campaign attracted a lot of attention.”(广告活动引起了很多关注。)
2. advertising作为形容词时,表示广告的,例如:“She works in the advertising industry.”(她在广告行业工作。)
例句:
- The company launched a new advertising campaign to promote their latest product.(公司推出了一场新的广告宣传活动来推广他们最新的产品。)
- Television advertising can be an effective way to reach a wide audience.(电视广告是触达广大观众的有效方式。)
- They used creative advertising techniques to capture the attention of potential customers.(他们使用创意广告技巧来吸引潜在客户的注意。)
- Online advertising has become increasingly popular due to the growth of internet usage.(由于互联网使用的增长,网络广告变得越来越受欢迎。)
- The advertising industry plays a crucial role in promoting products and shaping consumer behavior.(广告行业在推广产品和塑造消费者行为方面起着至关重要的作用。)
- She works for a leading advertising agency in the city.(她在城里一家知名的广告公司工作。)
- Effective advertising can significantly boost sales and revenue for a business.(有效的广告可以显著提高企业的销售额和收入。)
- The company invested a substantial amount of money in advertising to build brand awareness.(公司投入了大量资金在广告上以建立品牌知名度。)
- They hired a famous celebrity to endorse their product in their advertising campaign.(他们在广告宣传活动中聘请了一位著名的明星来代言他们的产品。)
- Print advertising in newspapers and magazines is still an effective marketing strategy.(报纸和杂志上的印刷广告仍然是一种有效的营销策略。)
- The advertising industry is constantly evolving with new technologies and trends.(广告行业随着新技术和趋势的出现不断发展。)
- They used targeted advertising to reach their specific audience.(他们使用定向广告来触达特定的受众。)
- The company's advertising campaign resulted in a significant increase in sales.(公司的广告宣传活动导致销售额显著增加。)
- They relied heavily on social media advertising to promote their brand.(他们极大地依赖社交媒体广告来推广他们的品牌。)
- The advertising industry is highly competitive and constantly changing.(广告行业竞争激烈,不断变化。)
- They used humor in their advertising campaign to engage their target audience.(他们在广告宣传活动中使用幽默来吸引目标受众。)
- Mobile advertising has become increasingly popular with the rise of smartphone usage.(随着智能手机使用的增加,移动广告变得越来越受欢迎。)
- The company's advertising strategy focused on creating emotional connections with consumers.(公司的广告策略着重于与消费者建立情感联系。)
- They used testimonial advertising by featuring satisfied customers in their commercials.(他们通过在商业广告中展示满意的顾客来进行证词广告。)
- The advertising campaign aimed to raise awareness about the environmental impact of plastic pollution.(广告宣传活动旨在提高人们对塑料污染对环境的影响的认识。)
- Internet advertising allows for precise targeting and tracking of consumer behavior.(互联网广告可以实现对消费者行为的精确定位和跟踪。)