“advertising campaign” 词汇分析
“advertising campaign” 是一个复合名词,由“advertising”(广告)和“campaign”(活动)组成,通常指的是为了推广某个产品或服务而进行的一系列有计划的广告活动。该词本身不具备形容词和名词的不同含义,但可以在不同的上下文中使用,以突出其特定的侧重点。
词语辨析
在广告和市场营销领域,“advertising campaign” 主要与“marketing campaign” 区分开。前者专注于广告的具体执行,而后者则可能包括更广泛的市场策略。
词汇扩充
与“advertising campaign”相关的词汇包括:
- advertisement(广告)
- promotional campaign(促销活动)
- branding campaign(品牌推广活动)
- media campaign(媒体活动)
近义词
- advertising strategy(广告策略)
- promotional effort(促销努力)
- marketing initiative(市场倡议)
反义词
- neglect(忽视)
- abandonment(放弃)
柯林斯词典定义
根据柯林斯词典,“advertising campaign” 是指通过广告媒体推广某个产品、服务或品牌的一系列活动。
牛津词典定义
牛津词典定义“advertising campaign”为一项计划,通过各种广告形式来吸引目标受众,以提高产品或服务的知名度和销售量。
用法
在使用“advertising campaign”时,通常与动词如“launch”、“develop”、“execute”等搭配使用。
例句
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Our new advertising campaign aims to reach a younger audience.
我们的新广告活动旨在吸引年轻观众。
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The advertising campaign was a huge success, increasing sales by 30%.
这次广告活动取得了巨大成功,销售额增长了30%。
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They decided to launch an advertising campaign during the holiday season.
他们决定在假期期间推出一项广告活动。
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The advertising campaign focused on social media platforms.
这项广告活动专注于社交媒体平台。
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She was responsible for developing the new advertising campaign.
她负责开发新的广告活动。
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The success of the advertising campaign can be attributed to effective targeting.
这次广告活动的成功可归因于有效的目标定位。
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The company spent millions on their latest advertising campaign.
公司在其最新的广告活动上花费了数百万。
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Feedback from customers was crucial for improving the advertising campaign.
客户的反馈对改进广告活动至关重要。
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They used a variety of media in their advertising campaign.
他们在广告活动中使用了多种媒体。
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Data analysis played a key role in the advertising campaign strategy.
数据分析在广告活动策略中发挥了关键作用。
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The advertising campaign was designed to increase brand awareness.
这项广告活动旨在提高品牌知名度。
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They are evaluating the effectiveness of their last advertising campaign.
他们正在评估上次广告活动的有效性。
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The creative team developed unique ideas for the advertising campaign.
创意团队为这项广告活动开发了独特的创意。
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Our advertising campaign will feature testimonials from satisfied customers.
我们的广告活动将展示满意客户的推荐。
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They plan to run the advertising campaign for three months.
他们计划将广告活动持续三个月。
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A successful advertising campaign requires a clear understanding of the target audience.
一项成功的广告活动需要清晰理解目标受众。
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The advertising campaign included television, radio, and online ads.
这项广告活动包括电视、广播和在线广告。
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We need to assess the return on investment of our advertising campaign.
我们需要评估我们广告活动的投资回报率。
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The advertising campaign was launched to coincide with the product launch.
这项广告活动与产品发布同时推出。