clv

CLV (Customer Lifetime Value)

CLV，即“客户终身价值”，是一个营销术语，指的是客户在与公司关系存续期间，给公司带来的净利润。CLV通常用于评估客户的潜在价值，以便制定更有效的营销策略。

词义分析

CLV作为名词，通常指的是一个数字或指标，没有形容词形式。它主要用于商业和营销领域，评估客户的经济价值。

词语辨析

CLV与其他相关术语如“CAC (Customer Acquisition Cost)”相比，CLV关注的是客户的长期价值，而CAC则是获取客户所需的成本。两者的结合可以帮助企业优化其营销策略。

近义词

• Customer Value

• Client Lifetime Value

• Lifetime Value (LTV)

反义词

• Customer Churn Rate (客户流失率)

柯林斯词典定义

According to Collins Dictionary, CLV is defined as "the total worth to a business of a customer over the whole period of their relationship." This highlights the importance of understanding customer retention.

牛津词典定义

Oxford Dictionary defines CLV as "a prediction of the net profit attributed to the entire future relationship with a customer." This emphasizes the long-term perspective of customer relationships.

用法

CLV is often used in marketing analytics, customer relationship management, and financial forecasting to inform business strategies and improve profitability.

例句

• Understanding CLV helps businesses tailor their marketing strategies.

  了解客户终身价值可以帮助企业定制他们的营销策略。

• The higher the CLV, the more valuable the customer is to the company.

  客户终身价值越高，客户对公司的价值就越大。

• To increase CLV, companies must focus on customer retention.

  为了提高客户终身价值，公司必须专注于客户留存。

• We calculated the CLV to justify our marketing expenses.

  我们计算了客户终身价值以证明我们的营销开支是合理的。

• By improving customer service, we can boost our CLV.

  通过改善客户服务，我们可以提升我们的客户终身价值。

• The CLV metric is essential for long-term business planning.

  客户终身价值指标对于长期商业规划至关重要。

• Every company should monitor their CLV regularly.

  每家公司都应该定期监测其客户终身价值。

• Lowering acquisition costs can improve our CLV.

  降低获取成本可以改善我们的客户终身价值。

• A good understanding of CLV leads to better budgeting.

  对客户终身价值的良好理解有助于更好地编制预算。

• Our CLV analysis revealed that loyal customers are our biggest asset.

  我们的客户终身价值分析显示，忠实客户是我们最大的资产。

• Investing in customer relationships can significantly increase CLV.

  投资于客户关系可以显著增加客户终身价值。

• Understanding the factors that influence CLV is crucial.

  理解影响客户终身价值的因素是至关重要的。

• We found that referral customers have a higher CLV.

  我们发现推荐客户的客户终身价值更高。

• The CLV calculation includes average purchase value and purchase frequency.

  客户终身价值的计算包括平均购买价值和购买频率。

• By analyzing CLV, we can identify our most profitable customer segments.

  通过分析客户终身价值，我们可以识别出最有利可图的客户群体。

• Tracking CLV over time can indicate the health of a business.

  随着时间的推移，跟踪客户终身价值可以指示业务的健康状况。

• Marketers often use CLV to segment their audience effectively.

  营销人员通常使用客户终身价值有效地细分他们的受众。

• Increasing CLV is a key goal for many businesses.

  提高客户终身价值是许多企业的关键目标。

• To better understand CLV, we conducted a comprehensive study.

  为了更好地理解客户终身价值，我们进行了全面的研究。