Marketing Research
“Marketing research” 是一个名词短语,意指对市场的调查与分析,旨在帮助企业了解市场需求、消费者行为以及竞争环境。这一术语通常用于商业和市场营销领域。
词义分析
“Marketing research” 作为一个整体名词短语,主要指的是市场研究的过程和方法。它没有明显的形容词形式,但可以与其他形容词搭配使用,例如“qualitative marketing research”(定性市场研究)和“quantitative marketing research”(定量市场研究)等。
词汇扩充
- 市场调查 (Market Survey)
- 消费者研究 (Consumer Research)
- 竞争分析 (Competitive Analysis)
- 数据分析 (Data Analysis)
近义词
- 市场分析 (Market Analysis)
- 顾客调查 (Customer Survey)
反义词
- 市场无知 (Market Ignorance)
- 盲目决策 (Blind Decision Making)
词典参考
柯林斯词典 (Collins Dictionary): 定义为“对市场的系统性调查和分析,以了解消费者和竞争环境。”
牛津词典 (Oxford Dictionary): 定义为“收集、分析和解释有关市场和消费者的信息。”
例句
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The company invested heavily in marketing research to understand consumer preferences.
公司在市场研究上投入重金以了解消费者偏好。
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Through marketing research, we identified a new target demographic.
通过市场研究,我们确定了一个新的目标人群。
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Effective marketing research can lead to better product development.
有效的市场研究可以促使更好的产品开发。
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The results of the marketing research were surprising and insightful.
这次市场研究的结果令人惊讶且富有启发性。
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Our marketing research team is conducting surveys to gather feedback.
我们的市场研究团队正在进行调查以收集反馈。
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With advanced tools, marketing research has become more accurate.
借助先进工具,市场研究变得更加准确。
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Understanding the market requires comprehensive marketing research.
了解市场需要全面的市场研究。
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The marketing research process includes data collection and analysis.
市场研究过程包括数据收集和分析。
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Our findings from the marketing research will shape our strategy.
我们从市场研究中获得的发现将影响我们的策略。
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Investing in marketing research is essential for long-term success.
投资于市场研究对长期成功至关重要。
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Many companies overlook the importance of marketing research.
许多公司忽视了市场研究的重要性。
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The marketing research indicated a shift in consumer behavior.
市场研究显示消费者行为的变化。
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We use both qualitative and quantitative methods in our marketing research.
我们在市场研究中使用定性和定量方法。
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To stay competitive, we must continuously conduct marketing research.
为了保持竞争力,我们必须不断进行市场研究。
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The scope of our marketing research has expanded in recent years.
我们市场研究的范围在近年来有所扩大。
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Good marketing research helps businesses make informed decisions.
良好的市场研究帮助企业做出明智的决策。
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We relied on marketing research to guide our product launch.
我们依赖于市场研究来指导我们的产品发布。
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Our marketing research highlighted the need for better customer service.
我们的市场研究强调了对更好客户服务的需求。
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The accuracy of our marketing research is crucial for strategy development.
我们市场研究的准确性对策略发展至关重要。